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Day One Field Guides · Book 1

The Knock-to-Booked Playbook

A word-for-word door process for solar setters, from the knock to a booked appointment.

79 pages · PDF + Word · For door-to-door and appointment setters.

$27 one-time, no subscription

Founding price $27 through Nov 15, 2026. Then $37.

Buy Book 1 for $27

30-day full refund, no questions asked. Refund Policy

  • Instant download
  • PDF + Word
  • 79 pages
  • Secure checkout by Stripe
What happens after you pay
  • Delivery: Your download page opens right after checkout, and we email you the link.
  • Refunds: Within 30 days, email [email protected] and say "refund." It goes back to your card within 5 business days.
  • Reading: The PDF reads fine on a phone; the Word file is for printing and editing.
  • Seller: The Day Company LLC, Spokane, WA · [email protected]

Want all three? The Complete Set is $97 one-time ($121 if bought separately)

Founding price $97 through Nov 15, 2026. Then $137.

Buy The Complete Set for $97

30-day full refund, no questions asked. Refund Policy

What's in the set

Look inside · Read a free objection card · All prices

Front cover of Book 1, The Knock-to-Booked Playbook, from Day One Field Guides, by Damien Day
Damien Day

Built by Damien Day who has sold, set and trained in solar

Laws named in the text with dates

Secure checkout by Stripe Card or wallet

30-day refund No questions asked (policy)

What you'll practice

  • Say who you are and why you're there in the first 15 seconds, so nobody mistakes you for the utility.
  • Book every decision-maker at a time you've both written down, then hand it off on one sheet your closer can use.
  • Practice the door with a 7-day plan, daily and weekly trackers and the setter compliance page.

These describe what the book teaches, not promised results.

What's inside

The contents of Book 1, part by part, and real pages from the book.

Page from Book 1, The Knock-to-Booked Playbook: Introduction

Look inside

Real pages from the 79-page PDF. Tap a page to see it larger.

  1. Introduction

    A letter before you knock.

  2. The Hardest Door Is the Car Door

    Getting out of the car and up to the first door.

  3. Part 1: The job

    The setter's job and how you get paid, territory and timing, and tonality.

  4. Part 2: At the door

    The master map of 10 door steps: the opener, the pitch, the 6 bill questions, qualifying, setting a time that holds, the handoff, reducing no-shows, phone follow-up, and the door and the phone step by step.

  5. Part 3: 12 doorstep objections

    Twelve four-beat objection cards with a one-page quick reference, no-soliciting signs, do-not-knock lists and permits, when it's not a fit, a worked example from knock to booked, and your objection log.

  6. Part 4: Numbers, mindset and the rules

    Daily numbers, a weekly tracker, mindset and rejection, the setter compliance page, a glossary, words that make you sound like a pro, and the setter's pocket card.

  7. Part 5: Learn it fast

    Your 7-day door plan and a self-scoring card.

See the full table of contents (43 entries, with page numbers)
  1. Introductionv
  2. The Hardest Door Is the Car Doorvi
  3. Part 1: The job1
    1. 1A. The setter’s job and how you get paid1
    2. 1B. Territory and timing3
    3. 1C. Tonality4
  4. Part 2: At the door6
    1. The master map: 10 door steps7
    2. 2A. The opener8
    3. Real rapport, and always say yes10
    4. 2B. The pitch: problem, personal, pull back11
    5. 2C. The 6 bill questions12
    6. Let them say it: questions at the door14
    7. 2D. Qualifying16
    8. 2E. Setting a time that holds18
    9. 2F. Inside, and the handoff20
    10. Small moves that build trust at the table21
    11. 2G. Reducing no-shows23
    12. 2H. Phone follow-up25
    13. 2I. The door, step by step26
    14. 2J. The phone, step by step32
  5. Part 3: 12 doorstep objections34
    1. Objections 1–635
    2. Objections 7–1241
    3. Quick reference: all 1245
    4. No soliciting, do not knock and permits47
    5. When it’s not a fit48
    6. Worked example: knock to booked49
    7. Your objection log52
  6. Part 4: Numbers, mindset and the rules54
    1. 4A. Worksheet 1: Daily numbers54
    2. 4B. Worksheet 2: Weekly tracker56
    3. 4C. Mindset and rejection57
    4. 4D. The setter compliance page59
    5. 4E. Glossary61
    6. 4F. Words that make you sound like a pro62
    7. 4G. The setter’s pocket card64
    8. 4H. Your door, in your own words66
  7. Part 5: Learn it fast67
    1. Your 7-day door plan67
    2. Self-scoring card68
  8. About the author70
  9. Notes71

The book at a glance

Format
PDF and Word (.docx), instant download
Length
79 pages (PDF)
Contents
5 parts, 43 entries in the table of contents
Written for
door-to-door and appointment setters
Author
Damien Day
Publisher
Day One Press
Price
$27 one-time
Refund
30 days, full refund, no questions asked

Buy Book 1 for $27

30-day full refund, no questions asked. Refund Policy

Read a free sample

One complete objection card and one worksheet, word for word from Book 1. Nothing to download. Read it here.

01 “Not interested.”

Acknowledge
“Totally fair.”
Ask
“Is it solar in general, or just not a good time?”
Answer
“If it’s solar in general, no problem at all. If it’s timing, I can come back when it suits you.”
Advance
“Would tomorrow at [time] or [time] work for 45 minutes?”

Rep note: If it’s solar in general, thank them and log the door. If they say don’t come back, mark it so no one on your team knocks it again.

Practice this: Your partner says “Not interested” three ways: flat, rushed, friendly. Run all four beats each time in under 20 seconds, then switch.

Objection card 01, from Book 1

From Book 1 · worksheet excerpt

4A. Worksheet 1: Daily numbers

One per shift. There are no target numbers in this playbook; if your manager sets goals, write them in. Track your own and watch your trend.

Name
Date
Territory / streets
Hours worked
Manager’s goal for today (if any)
Weather / notes
CountTallyTotal
Doors knocked
Answers
Conversations
Six questions completed
Not a fit (a straight no)
Appointments set
Confirmation consent received

Your rates (fill in at the end of the shift)

Conversations ÷ doors= ______ %
Six questions ÷ conversations= ______ %
Sets ÷ conversations= ______ %
What worked today
One thing to change tomorrow
Logged every door in the company system?

Find your weakest step. Follow your own day through doors, real conversations, times set and appointments that sat. The step where most people drop off is the one to practice this week. Use only your own numbers.

In the book this is a printable page with room to write. Here the blanks are shown as lines.

Buy Book 1 for $27 Or all three for $97

30-day full refund, no questions asked. Refund Policy

Want more? Get a free 10-page sample PDF

The contents and the opening pages of Book 1, as a PDF you can read on your phone tonight.

We store your first name, email, role and consent to send it and our emails. See our Privacy Policy.

Free guide: door-to-door script

Who it's for

  • New door-to-door setters, including reps coming from other door-to-door jobs
  • Appointment setters doing warm or inbound phone follow-up
  • Managers training setters, with the practice plan and huddle drills built in

Who it's not for

  • Cold texting, autodialing or calling purchased lists. The book tells you not to.
  • Anyone who wants a "survey" to get around no-soliciting signs
Damien Day

I'm Damien Day. I write Day One Field Guides for solar setters, closers and the managers training them.

30-day refund, no questions asked.

Read it and use it on your next shift. If it isn't for you, email [email protected] within 30 days of purchase for a full refund. A refund isn't a promise of appointments, sales or income.

Refund Policy

Prefer paper? There's no paperback yet. Leave your email and we'll tell you if one is printed. No payment, no date promised.

Questions

I can find solar scripts free online. Why buy this?

Fair, and some free scripts are good. The question is whether they hang together now that the 30% credit is gone. Book 1 is one process in order, with every objection in the same four beats, worksheets and a 7-day practice plan. Read the free sample and the full contents above, then decide.

My company already trains me.

Good. Keep using your company's approved scripts and disclosures; the book tells you to. Is there a part your training skips, like the first seconds at the door or what to say when the credit comes up? Check the contents for it. If it's there, that's where the book fits.

$27 is real money when I'm on commission.

It is. It's one-time, with no subscription. Read the free sample first if you want to check the writing. If the book isn't for you, email us within 30 days for a full refund, no questions asked.

What if it doesn't fit my market?

Fair question. The federal facts apply nationwide, and local numbers are [brackets] you fill in with your utility's and your company's real numbers. Look at a worksheet in the sample to see how. If it still doesn't fit, the 30-day refund covers you.

I've never knocked a door. Will this help?

It's written for day one: what to say, how to say it, and how to track your own numbers, with a 7-day practice plan. Results depend on you, your market and your company.

Does it cover phone setting?

It covers warm and inbound follow-up: callbacks, leads who gave consent, and confirmations, with the TCPA and Do Not Call rules. It doesn't teach cold calling.

How do I get it?

Right after checkout you land on your download page with the PDF and Word files, and Stripe emails your receipt. Lost your link? Log in with the email you paid with, or email [email protected].

Can my team use it?

One purchase is one person's license. For teams, see team options.

What's the refund policy?

30 days, full refund, no questions asked. See the Refund Policy.

Will this increase my sales or income?

We can't promise that, and we don't. Results depend on you, your market and your company.

Is this legal or tax advice?

No. It's sales training. You're responsible for following every law that applies to how you sell, including do-not-call and autodialer/texting rules (TCPA and the Telemarketing Sales Rule), door-to-door permits, the FTC 3-day Cooling-Off Rule and state cancellation notices, and state solar disclosure and registration laws. Always use your company's approved scripts, disclosures and agreements.

Keep going

Read it tonight. Use it tomorrow.

Buy Book 1 for $27

Or get all three books: The Complete Set for $97 ($121 if bought separately).

30-day full refund, no questions asked. Refund Policy

  • One-time price, no subscription
  • Instant download
  • Secure checkout by Stripe
What happens after you pay
  • Delivery: Your download page opens right after checkout, and we email you the link.
  • Refunds: Within 30 days, email [email protected] and say "refund." It goes back to your card within 5 business days.
  • Reading: The PDF reads fine on a phone; the Word file is for printing and editing.
  • Seller: The Day Company LLC, Spokane, WA · [email protected]